Kom24: Cobrief Lands NoA and Trigger
Cobrief, inspired by tools like HubSpot and Salesforce, has been featured by KOM24 for transforming the tender process into a sales channel for businesses. By treating the tender process as a sales pipeline, Cobrief has developed a methodology that makes it easier for businesses to find, interpret, and prepare proposals. The company has already secured customers such as NoA and Trigger.
KOM24 has written about how we, inspired by tools like HubSpot and Salesforce, are turning tenders into a natural sales channel for more businesses.
When we looked at the steps in the tender process, we saw a number of similarities with a traditional sales process and how systems like HubSpot and Salesforce are set up. Based on that, we thought of the tender process as a pipeline, where you get a lead, qualify it, and ultimately prepare a proposal. In our system, these steps are called find, interpret, and prepare.